As NBCU Preps TV Upfront Showcase, Emphasis Is On Cross-Platform
About seven days ahead of last week’s NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed “Digital.Amplified.” Although it was a participant in the NewFronts last year, the feeling this year was […]