In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]
As an industry, we’re guilty of procrastination. With just months until third-party cookies are deprecated, so many advertisers are still twiddling their thumbs. But procrastinating is a curious and dangerous approach, writes Nitin Rabadia, commercial director of Kepler Group.
Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the ongoing disruption of how the ad industry gathers and uses data and the Great Resignation, leaders have contended with outside forces on multiple fronts. Kepler’s CEO of North America Remy Stiles details how she’s keeping the ship steering in the right direction.
The stereotype of parents being behind the times didn’t hold true at “Take Your Parents To Work Day,” an event held in New York on Thursday at data-driven agency Kepler. The program explained to parents how their kids plan targeted advertising campaigns. It also gave parents a better idea about just why that pair of […]
