In today’s newsletter: Google’s cookie deprecation delay hurts Chrome Privacy Sandbox supporters; mall chains go for broke with their DTC efforts; Warner Bros. Discovery launches a first-party data product.
In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
In today’s newsletter: could an open-source website template fix programmatic advertising?; The Trade Desk’s new tool for targeting only the top 500 sites; and some of Apple and Microsoft’s services won’t fall under DMA regulation.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check.
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations.
