publisher data Archives | AdExchanger https://www.adexchanger.com/tag/publisher-data/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 11:18:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png publisher data Archives | AdExchanger https://www.adexchanger.com/tag/publisher-data/ 32 32 Comic: The Cookie Pool https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/ https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/#respond Mon, 27 May 2024 04:15:59 +0000 https://www.adexchanger.com/?p=404419 Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.

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]]> https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/feed/ 0 The (NY) Times, It Is A-Changin’; Amazon Spends Money To Make Money https://www.adexchanger.com/ad-exchange-news/thursday-09022023/ Thu, 09 Feb 2023 05:03:22 +0000 https://www.adexchanger.com/?p=362025 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Sign Of The Times The New York Times beat expectations for Q4 2022 thanks to a strong subscription bundling push, according to its earnings report. But digital ad revenue was only up a smidge. The Times added 240,000 net digital subscribers in […]

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]]> Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc https://www.adexchanger.com/publishers/meet-seller-defined-audiences-the-first-spec-to-come-out-of-project-rearc/ Fri, 25 Feb 2022 13:30:52 +0000 https://www.adexchanger.com/?p=187576 Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc. SDA is the first full public release of […]

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]]> Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies https://www.adexchanger.com/publishers/permutive-raises-75m-as-it-counts-down-the-end-of-third-party-cookies/ Tue, 02 Nov 2021 08:00:50 +0000 https://www.adexchanger.com/?p=179240 Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve […]

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]]> Publishers Can Take The Power Back – Here’s How https://www.adexchanger.com/the-sell-sider/publishers-can-take-the-power-back-heres-how/ Wed, 27 Oct 2021 04:05:49 +0000 https://www.adexchanger.com/?p=177450 “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jonathan Moran, Global Product Marketing Manager, SAS.  Humans crave trust. Trusted relationships with family, friends, colleagues and, yes, even brands. And as societal, government, economic and health-related pressures weigh heavily and misinformation is delivered […]

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]]> Programmatic Guaranteed’s Shot To Solve For The Loss Of Identifiers https://www.adexchanger.com/the-sell-sider/programmatic-guaranteeds-shot-to-solve-for-the-loss-of-identifiers/ https://www.adexchanger.com/the-sell-sider/programmatic-guaranteeds-shot-to-solve-for-the-loss-of-identifiers/#comments Fri, 06 Aug 2021 04:05:25 +0000 https://www.adexchanger.com/?p=170878 “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Felix Zeng, head of programmatic at IBM Watson Advertising. The downward-sliding scale of third-party identifiers is leaving publishers and marketers scrambling to figure out what will replace the digital currencies that we’ve relied on […]

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]]> https://www.adexchanger.com/the-sell-sider/programmatic-guaranteeds-shot-to-solve-for-the-loss-of-identifiers/feed/ 2 Four Ways Publishers Can Use Data to Get Closer to Buyers https://www.adexchanger.com/the-sell-sider/four-ways-publishers-can-use-data-to-get-closer-to-buyers/ Wed, 31 Mar 2021 04:30:26 +0000 https://www.adexchanger.com/?p=158371 “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk […]

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]]> Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/ https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/#comments Fri, 06 Mar 2020 15:43:24 +0000 https://www.adexchanger.com/?p=130568 “Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as […]

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]]> https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/feed/ 3 Data And Diversification: How Publishers Survived 2017 https://www.adexchanger.com/publishers/data-diversification-publishers-survived-2017/ Tue, 26 Dec 2017 05:35:35 +0000 https://adexchanger.com/?p=115756 In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year […]

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