Bard

In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.

Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two new AI-powered video campaigns for YouTube.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Sign Of The Times The New York Times beat expectations for Q4 2022 thanks to a strong subscription bundling push, according to its earnings report. But digital ad revenue was only up a smidge. The Times added 240,000 net digital subscribers in […]