AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. When your well-meaning mother posts something on Facebook, Snopes is where you go to fact-check. In fact, one reader was so appreciative of the ability to send her mother links correcting […]
Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains […]
Travel has been one of the hardest-hit businesses during the pandemic. TripAdvisor, with the bulk of its business coming from travel brands, felt that impact mightily. The company is forecasting virtually no Q2 revenue and had to make heavy cuts to its staff in an effort to weather the storm as shelter-in-place orders took effect […]
The global pandemic made PubMatic CEO Rajeev Goel think long term. The ad exchange – with a balance sheet strong enough to enable long-term decisions – has added 10% to its headcount while many of its peers made cuts. “I have a view – I don’t know that it’s shared by most people – that […]
Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual reopening. But any excitement is muted with the possibility of a COVID-19 resurgence – the virus after all hasn’t gone away despite our best wishes. And are consumers even ready to resume their normally scheduled […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Barry Adams, general manager of BidSwitch, lived abroad for 20 years, in China, Hong Kong and most recently London – until the end of January this year, when he got married and moved to New […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity. […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s acquisition of GIPHY and the rollout of Facebook Shops were two […]
