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‘Incrementality’ Is The Buzzword That Stole Prog IO

James Hercher — Fri, 24 May 2024 11:00:53 +0000

Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network

James Hercher — Thu, 23 May 2024 04:40:57 +0000

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]

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Scott’s Miracle-Gro Is Seeing Green With Retail Media

James Hercher — Fri, 17 May 2024 15:30:37 +0000

It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Retail Media+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […]

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Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales

James Hercher — Thu, 16 May 2024 05:43:08 +0000

Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms claim. But dig into the CRM, a brand’s primary source of actual sales data, and site traffic and engagement coming from search and social aren’t jumping. This is a relatively normal occurrence for […]

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Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck

Allison Schiff — Tue, 14 May 2024 10:00:52 +0000

“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […]

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Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests

James Hercher — Fri, 10 May 2024 11:00:38 +0000

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

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The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’

James Hercher — Thu, 09 May 2024 13:58:35 +0000

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […]

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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web

James Hercher — Tue, 07 May 2024 13:36:29 +0000

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […]

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Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans

James Hercher — Fri, 03 May 2024 15:32:35 +0000

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, but tapping into the power of US sports fandom to boost business growth. And, in keeping with their data-driven ethos (and […]

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Criteo Splits Out Retail Media Revenue For The First Time

James Hercher — Thu, 02 May 2024 15:35:02 +0000

Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […]

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