progio Archives | AdExchanger https://www.adexchanger.com/tag/progio/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 18:25:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png progio Archives | AdExchanger https://www.adexchanger.com/tag/progio/ 32 32 ‘Incrementality’ Is The Buzzword That Stole Prog IO https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/ https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/#respond Fri, 24 May 2024 11:00:53 +0000 https://www.adexchanger.com/?p=404410 Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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]]> https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/feed/ 0 Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter? https://www.adexchanger.com/online-advertising/prog-io-digital-investment-in-a-time-of-covid-getting-control-of-your-spo-and-does-ad-targeting-matter/ Tue, 06 Oct 2020 04:52:02 +0000 https://www.adexchanger.com/?p=143010 If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on […]

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