The Big Story Archives | AdExchanger https://www.adexchanger.com/tag/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 18:25:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/tag/the-big-story/ 32 32 ‘Incrementality’ Is The Buzzword That Stole Prog IO https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/ https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/#respond Fri, 24 May 2024 11:00:53 +0000 https://www.adexchanger.com/?p=404410 Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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]]> https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/feed/ 0 Measuring Muck https://www.adexchanger.com/the-big-story/measuring-muck/ https://www.adexchanger.com/the-big-story/measuring-muck/#respond Thu, 16 May 2024 17:18:03 +0000 https://www.adexchanger.com/?p=403823 Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

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]]> https://www.adexchanger.com/the-big-story/measuring-muck/feed/ 0 Data Dazzles Ahead Of The TV Upfronts https://www.adexchanger.com/the-big-story/data-dazzles-ahead-of-the-tv-upfronts/ Thu, 09 May 2024 16:37:53 +0000 https://www.adexchanger.com/?p=402882 Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

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]]> The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo https://www.adexchanger.com/the-big-story/the-third-delay-for-third-party-cookie-leaves-ad-tech-in-limbo/ Thu, 25 Apr 2024 14:27:31 +0000 https://www.adexchanger.com/?p=401067 Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.

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]]> Ad Tech’s Performance Review https://www.adexchanger.com/the-big-story/ad-techs-performance-review/ Fri, 05 Apr 2024 05:15:51 +0000 https://www.adexchanger.com/?p=399077 TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

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]]> Goodbye, Outstream: The Digital Video Classification Shakeup https://www.adexchanger.com/the-big-story/goodbye-outstream-the-digital-video-classification-shakeup/ Fri, 22 Mar 2024 15:42:30 +0000 https://www.adexchanger.com/?p=398097 More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

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]]> Privacy Sandbox Isn’t Passing The Test https://www.adexchanger.com/the-big-story/privacy-sandbox-isnt-passing-the-test/ Thu, 07 Mar 2024 10:05:52 +0000 https://www.adexchanger.com/?p=397039 In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

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]]> When Generative AI Makes The Ad https://www.adexchanger.com/the-big-story/when-generative-ai-makes-the-ad/ Fri, 01 Mar 2024 10:00:48 +0000 https://www.adexchanger.com/?p=396695 Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

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]]> The Temu Bowl https://www.adexchanger.com/the-big-story/the-temu-bowl/ Thu, 15 Feb 2024 15:37:28 +0000 https://www.adexchanger.com/?p=395891 If one Super Bowl ad is enough to generate buzz, are five ads even better? If you’re Temu, the answer is unequivocal: More is better. Unless you’ve been shielding yourself with an ad blocker over the past year, you’ve likely seen dozens (or thousands) of ads for Temu hawking products for suspiciously low prices. But […]

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]]> The Big Story: Finding Holes In The Privacy Sandbox https://www.adexchanger.com/the-big-story/the-big-story-finding-holes-in-the-privacy-sandbox/ Thu, 08 Feb 2024 15:34:26 +0000 https://www.adexchanger.com/?p=395179 The gap analysis of the Privacy Sandbox is out – and the gap is large. Plus, a case for why hype about first-party data hasn’t been matched in reality.

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