AdExchanger CTV roundup Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-ctv-roundup/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 23 May 2024 20:44:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger CTV roundup Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-ctv-roundup/ 32 32 Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin https://www.adexchanger.com/tv/dont-pigeonhole-ctv-as-a-performance-channel-says-needhams-laura-martin/ https://www.adexchanger.com/tv/dont-pigeonhole-ctv-as-a-performance-channel-says-needhams-laura-martin/#respond Fri, 24 May 2024 04:50:26 +0000 https://www.adexchanger.com/?p=404382 To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin.

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]]> https://www.adexchanger.com/tv/dont-pigeonhole-ctv-as-a-performance-channel-says-needhams-laura-martin/feed/ 0 Vizio’s Vision For Programmatic And Home Screen Monetization https://www.adexchanger.com/ctv-roundup/vizios-vision-for-programmatic-and-home-screen-monetization/ Fri, 12 Apr 2024 04:55:14 +0000 https://www.adexchanger.com/?p=399721 Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

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]]> Must-See Sessions At CTV Connect https://www.adexchanger.com/ctv-roundup/must-see-sessions-at-ctv-connect/ Fri, 08 Mar 2024 05:55:50 +0000 https://www.adexchanger.com/?p=397085 AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

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]]> This Year’s Super Bowl Is All About Reaching Gen Z https://www.adexchanger.com/ctv-roundup/this-years-super-bowl-is-all-about-reaching-gen-z/ Fri, 09 Feb 2024 05:55:19 +0000 https://www.adexchanger.com/?p=395235 To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.

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]]> TV Measurement Returns To Earth https://www.adexchanger.com/ctv-roundup/tv-measurement-returns-to-earth/ Fri, 19 Jan 2024 05:55:58 +0000 https://www.adexchanger.com/?p=393424 The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu.

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]]> CES: A Connected TV Recap https://www.adexchanger.com/ctv-roundup/ces-a-connected-tv-recap/ Fri, 12 Jan 2024 05:25:38 +0000 https://www.adexchanger.com/?p=393046 CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.

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]]> AdExchanger’s Top 3 CTV Stories Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-ctv-stories-of-2023/ Fri, 05 Jan 2024 05:40:34 +0000 https://www.adexchanger.com/?p=392298 CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

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]]> AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-connected-tv-newsletter-issues-of-2023/ Fri, 29 Dec 2023 06:00:06 +0000 https://www.adexchanger.com/?p=392141 This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

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]]> Sports Took Over The Streaming Wars In 2023 https://www.adexchanger.com/ctv-roundup/sports-took-over-the-streaming-wars-in-2023/ Fri, 22 Dec 2023 05:55:22 +0000 https://www.adexchanger.com/?p=391934 2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process.

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]]> Retargeting Is The Next Phase Of CTV Performance https://www.adexchanger.com/ctv-roundup/retargeting-is-the-next-phase-of-ctv-performance/ Fri, 08 Dec 2023 05:50:45 +0000 https://www.adexchanger.com/?p=391039 Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?

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