Connatix

If interoperability, scale and privacy are the goals, how can publishers build a data culture that sets them up for success?

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. But some publishers and video platforms have concerns.

Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to rural Nepal. But they won’t be there on a retreat or to discuss the latest ad tech trends.

NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline since the Russian invasion began in February 2022.

Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites.

Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video.

UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be a truly viable replacement for the much-maligned – and yet still widely used – third-party cookie.

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. And so we asked the experts: Is it surprising that Apple appears to be launching DSP – and why will this succeed when iAd failed (or won’t it)?

Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday. The company had previously raised an undisclosed seed round, and it claims it is profitable. Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix […]