Programmatic IO Las Vegas Archives | AdExchanger https://www.adexchanger.com/tag/programmatic-io-las-vegas/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 23 May 2024 18:05:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Programmatic IO Las Vegas Archives | AdExchanger https://www.adexchanger.com/tag/programmatic-io-las-vegas/ 32 32 Ally Financial On Why Marketing And IT Need To Be BFFs https://www.adexchanger.com/marketers/ally-financial-on-why-marketing-and-it-need-to-be-bffs/ https://www.adexchanger.com/marketers/ally-financial-on-why-marketing-and-it-need-to-be-bffs/#respond Thu, 23 May 2024 18:05:03 +0000 https://www.adexchanger.com/?p=404370 If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys. Because without buy-in and support from the internal tech team – whose job it’ll be to handle most of the technical development of any mar tech or data warehouse deployment […]

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]]> https://www.adexchanger.com/marketers/ally-financial-on-why-marketing-and-it-need-to-be-bffs/feed/ 0 Comic: Smart Bet https://www.adexchanger.com/comic-strip/comic-smart-bet/ https://www.adexchanger.com/comic-strip/comic-smart-bet/#respond Fri, 17 May 2024 04:15:33 +0000 https://www.adexchanger.com/?p=403784 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> https://www.adexchanger.com/comic-strip/comic-smart-bet/feed/ 0 The TV Industry Is Embracing Automation https://www.adexchanger.com/digital-tv/the-tv-industry-is-embracing-automation/ Fri, 19 May 2023 07:00:17 +0000 https://www.adexchanger.com/?p=374238 Automation is also making its way onto TV advertising with a heavier focus on programmatic buying and better content recommendation algorithms.

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