political ad targeting Archives | AdExchanger https://www.adexchanger.com/tag/political-ad-targeting/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 21 May 2024 18:08:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png political ad targeting Archives | AdExchanger https://www.adexchanger.com/tag/political-ad-targeting/ 32 32 Political Advertisers Promoted Polarization. Now We Need To Help Fix It https://www.adexchanger.com/data-driven-thinking/political-advertisers-promoted-polarization-now-we-need-to-help-fix-it/ https://www.adexchanger.com/data-driven-thinking/political-advertisers-promoted-polarization-now-we-need-to-help-fix-it/#respond Thu, 23 May 2024 04:35:04 +0000 https://www.adexchanger.com/?p=404139 The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media.  These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

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