AdExchanger

Comic: The Cookie Pool

Nate Neal — Mon, 27 May 2024 04:15:59 +0000

Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.

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‘Incrementality’ Is The Buzzword That Stole Prog IO

James Hercher — Fri, 24 May 2024 11:00:53 +0000

Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin

Alyssa Boyle — Fri, 24 May 2024 04:50:26 +0000

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin.

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Comic: Sorry, Not Sorry!

Kevvo — Fri, 24 May 2024 04:15:55 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back

AdExchanger — Fri, 24 May 2024 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

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Alternative IDs Hold Promise, But Lack Scale

Alyssa Boyle — Thu, 23 May 2024 18:15:30 +0000

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.

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Ally Financial On Why Marketing And IT Need To Be BFFs

Allison Schiff — Thu, 23 May 2024 18:05:03 +0000

If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys. Because without buy-in and support from the internal tech team – whose job it’ll be to handle most of the technical development of any mar tech or data warehouse deployment […]

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Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network

James Hercher — Thu, 23 May 2024 04:40:57 +0000

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]

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Political Advertisers Promoted Polarization. Now We Need To Help Fix It

AdExchanger Guest Columnist — Thu, 23 May 2024 04:35:04 +0000

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

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Talk About New-Age TV; Google Is Taking It To The Max

AdExchanger — Thu, 23 May 2024 04:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]

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