Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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PODCAST: AdExchanger Talks‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
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Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network
What if the new storefront is a person sitting on their couch and scrolling their phone?
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PODCAST: AdExchanger TalksDon’t Call It A Comeback: The Reinvention Of Search Engine Marketing
With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.
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Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
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Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
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Expedia Has Booked Its Trip To Ad Land
Expedia Group, the online travel agency giant, is here for the retail media revolution.
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Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.
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The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’
The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”
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Why Ad Tech Is The New Change Management For Retailers
This week, the AdExchanger Commerce newsletter caught up with Mark Heitke, Best Buy Ads vet and new VP of strategy at Symbiosys, a retail media tech biz with a new take on search advertising.
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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
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