Comic: The Cookie Pool
Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.
Topic
Identity
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PODCAST: The Big StoryPrivacy Sandbox Yellow Flags
Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
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Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅
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Yahoo Extends Its Identity Solutions To Connected TV
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.
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PODCAST: AdExchanger TalksTurning Signal Loss Into A Gain
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.
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Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding
Only a small handful of identity solutions will still be standing within the next five years, according to ID5 CEO Mathieu Roche – and he intends ID5 to be one of them.
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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox
In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.
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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.
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The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns
Gathering information from industry insiders is a critical part of the CMA’s evaluation process, says Chris Jenkins, director of the its Digital Markets Unit.
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OPINION: Data-Driven ThinkingSins Of The Cookie: How Third-Party Cookies Set The Industry Back
The third-party cookie actually stymied the development of digital advertising. Here’s what the cookie got wrong and what its inheritors need to get right.
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Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
Must Read
PODCAST: AdExchanger Talks
‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network
What if the new storefront is a person sitting on their couch and scrolling their phone?
Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.