AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. Call for entries are now open. The early deadline is March 13 and the final deadline to enter is March 20.
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Congratulations to all our 2023 AdExchanger Awards winners. Our 2024 program will open next summer.
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Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
What if the new storefront is a person sitting on their couch and scrolling their phone?
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.
