Must Read
PODCAST: AdExchanger Talks
‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network
What if the new storefront is a person sitting on their couch and scrolling their phone?
Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.